Bollywood’s style icon Aditi Rao Hydari has officially been named the face of VERO MODA’s Autumn/Winter 2026 campaign. Known for her understated elegance and distinct individuality, Aditi perfectly embodies the brand’s vision of a self-assured, modern woman. The partnership marks a strategic move for the label as it looks to further cement its stronghold in the Indian womenswear market by aligning its confident spirit with the actress’s relatable yet sophisticated persona.
The campaign is built on the philosophy that modern women are multifaceted, with styles that evolve throughout the day while maintaining a core sense of self. The new collection highlights this versatility, featuring an array of dresses, jumpsuits, co-ord sets, denim, blazers, and knitwear. Each piece is crafted to transition seamlessly from morning meetings to evening outings, ensuring that the VERO MODA woman stays both comfortable and stylish.
Sumit Dhingra, CEO and Country Director of BESTSELLER India, noted that this collaboration is a vital step in scaling the brand’s visibility and relevance in India. For Aditi, the partnership feels like a natural fit, as she personally resonates with the brand’s commitment to quiet confidence. In addition to the main Autumn/Winter collection, VERO MODA has also dropped its latest festive line, which brings a touch of glam to their signature everyday staples.
Fashion enthusiasts looking to refresh their wardrobes can now shop the entire AW’26 collection and the new festive range. The pieces are currently available at all VERO MODA retail stores, the official brand app, and online at veromoda.in.