The excitement surrounding the new iPhone 18 series has officially hit B-town. On Friday, September 18, Bollywood heartthrob Vicky Kaushal was spotted making a high-profile appearance at Apple BKC in Mumbai. The ‘Raazi’ actor joined the launch day frenzy to get his hands on the newly released iPhone 18 Pro Max. Paparazzi captured the star checking out his new device, taking a few selfies, and flashing a friendly wave to the cameras before heading out with his latest tech upgrade.
While Vicky was the celebrity face of the day, the Apple BKC store saw a massive turnout of tech enthusiasts from across the country. One dedicated fan, Rahul, traveled all the way from Bengaluru, arriving at 5 am to join the long queue. For him and many others, the annual iPhone launch has become nothing short of a festival. The scene was a melting pot of Apple loyalists who had traveled from as far as Delhi and Haryana just to be among the first to own the new hardware.
The iPhone 18 Pro and Pro Max lineup, which comes in black, silver, glacier, and a striking new burgundy finish, is packed with significant upgrades. Under the hood, the devices are powered by the A20 Pro chip and a new vapour chamber designed to boost AI features and overall battery life. Photography buffs can look forward to the 48MP Fusion Main camera with variable aperture and advanced Pro controls. For those looking to mirror Vicky’s purchase, the iPhone 18 Pro starts at Rs 1,64,900, while the Pro Max model starts at Rs 1,79,900, with storage options scaling up to 2TB.