The denim game just got a major style upgrade. Leading European menswear brand JACK&JONES India has officially tapped rising Bollywood star Vedang Raina as the face of its highly anticipated Autumn Winter 2026 campaign. Known for his understated charm and authentic screen presence, Vedang perfectly embodies the brand’s vision of the modern, driven man who values both comfort and self-assurance. For the label, this collaboration is all about bridging the gap between high-quality craftsmanship and the everyday wardrobe of the new generation.
The latest collection is designed to be the ultimate companion for the man on the move, focusing on two distinct themes: Party and Travel. Whether you are looking for directional barrel fits, sharp bootcuts, high-impact denim sets, or rugged outerwear, the lineup offers a versatile range that transitions seamlessly from late-night outings to road trips with the crew. Beyond the core denim pieces, the brand is also highlighting its signature Premium Denim line and the iconic Sheridan shirts, ensuring a complete wardrobe refresh for the season.
Commenting on the partnership, Sumit Dhingra, CEO & Country Director of BESTSELLER India, noted that Vedang’s vibrant energy mirrors the brand’s commitment to brotherhood and quality. Vedang himself echoed the sentiment, sharing that the collaboration felt instinctive because the collection aligns perfectly with his own lifestyle. According to the actor, the pieces are built for real life, allowing him to stay true to his style while remaining comfortable on set or while traveling. The new collection is now available for fans to shop across all JACK&JONES stores, their official website, and the brand’s dedicated app.