Bollywood’s versatile powerhouse Rajkummar Rao is stepping into a brand-new role. The actor has officially been announced as the face of RANNR, the latest sports and athleisure footwear brand launched by the House of Lehar, Lehar Footwears Limited. As the brand looks to make a significant dent in India’s competitive footwear market, they have tapped into the actor’s reputation for making unconventional and authentic choices to front their upcoming campaigns.
Built on the back of Lehar Footwears Limited’s decades of manufacturing expertise, RANNR aims to cater to a generation that refuses to compromise on style, comfort, or performance. The brand’s product lineup covers everything from running and walking shoes to lifestyle footwear. Fans can expect to see Rajkummar appearing across a wide range of platforms, including digital, print, outdoor, and retail spaces, as the brand pushes its core philosophy of Power in Every Step.
Raj Kumar Agarwal, Chairman of Lehar Footwears Limited, noted that the decision to sign the actor was rooted in his relatable journey of perseverance and talent. For his part, the Stree 2 star shared that the brand’s perspective on everyday movement resonates with his personal approach to life. By leveraging a massive established distribution network, RANNR is now gearing up for an aggressive expansion across India, blending the company’s long-standing industry history with a fresh, modern aesthetic.