Bollywood veteran and Padma Shri recipient Paresh Rawal is set to continue his association with Shree Dhootapapeshwar Ltd (SDL) for the third consecutive year. The legendary actor, known for his four-decade-long career across film, theatre, and television, will once again serve as the face of the brand. This renewed partnership marks the launch of a fresh multimedia campaign for the company’s flagship product, Swamala, which will soon hit television, print, and digital platforms across the country.
For over 150 years, SDL has been a pioneer in practicing ‘Saiddhantik Ayurved,’ which adheres strictly to the principles prescribed in classical Ayurvedic texts without any compromises. Paresh Rawal, who has become synonymous with credibility and integrity in the industry, expressed his admiration for the brand’s unwavering commitment to authenticity. “In today’s world, where everyone claims to be the best, what truly stands out is authenticity. That is what I admire about Shree Dhootapapeshwar,” the actor shared regarding his decision to extend the collaboration.
Shri Ranjit Puranik, Managing Director of SDL, noted that the actor’s enduring connection with the public makes him a natural fit for the brand. The upcoming campaign highlights Swamala, a fortified Chyawanprash containing gold and other potent Ayurvedic ingredients designed to support immunity and overall wellbeing. By combining the expertise of India’s oldest Ayurvedic manufacturer with the trusted voice of Paresh Rawal, the brand aims to further cement its philosophy of ‘Saiddhantik Ayurved’ for a new generation of health-conscious consumers.